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Southport Green: Southport, Connecticut

Southport Green:  Southport, Connecticut

Description

The Weitzman Group was engaged by a private equity fund to consult on its investment in an existing mixed-use development in this exclusive village in Fairfield County. The project, comprised of a small inn, office space, and luxury condominiums all adjacent to the Metro-North commuter rail station and within walking distance of the village center of Southport, had not achieved its sales objectives. As the project appeared to be headed for a work-out, the client requested our consultation on the effectiveness of the marketing and sales effort, the appropriateness of the product under development, and the positioning strategy necessary to mitigate the risk to its investment. We prepared detailed market studies, critiques of the marketing effort, appraisals, and provided real-time collaboration on the various investment strategies available to our client.

 
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