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Mall of America: Minneapolis, Minnesota

Mall of America: Minneapolis, Minnesota

Description

Prepared an in-depth retail market study for the Mall of America prior to its development in the Minneapolis metropolitan area. The objective of the study was to delineate the trade area(s) for this unique and massive shopping center development. We then quantified the retail sales potential in the trade area and estimated Mall of America's probable share (or capture rate) of this retail sales potential. Retail sales were not only projected from residents of the trade area but also from tourist and destination vacationers. The retail market analysis was commissioned by the institutional investor; it was an important component of the feasibility and market valuation of the project since it helped identify the degree of investment risk in the project.

 
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