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repared a market study, a marketability analysis and a feasibility analysis for a proposed...
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Our typical hotel market analysis will examine the key economic and market variables that influence the demand for hotel rooms and conference facilities, if applicable, at the project location. This will include:

  1. An assessment of the site as a viable location for a hotel.
  2. An overview of selected existing and recent hotel developments in the surrounding area and region by type, e.g., convention hotel, resort, extended stay, boutique, etc.
  3. An evaluation of existing and proposed hotel development in the market with regard to market location, positioning, target segment, user profile and property characteristics such as:
    • Total number of rooms
    • Rack rates, and ADRs where available
    • Occupancy rates
    • Analysis of demand for rooms and hospitality uses
    • Competitive position in the market area
  4. An analysis will be prepared of hotels that are under construction and planned in order to better understand the state of equilibrium in the market.
  5. Evaluate the depth of the market for a hotel at this location, and whether there is likely to be sufficient market demand for a hotel as the project is developed.

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